Need Sh*t Hot Copy & Email Marketing for Your E-Commerce Brand?

Are your current emails generating revenue while you sleep?
Fueling the growth and longevity of your business?
Making customers fall in love with your brand?

If not, we should talk because these are problems that can be easily fixed. And once fixed, you’ll reap the benefits for years to come. 

If ignored… well, it’s a costly mistake, but I’m not here to try and make you feel bad.

Hi, I’m Nicky, a copywriter and email marketer specializing in e-commerce. I help legendary brands with BIG personalities transform their email through sophisticated automation, potent campaigns, and creative storytelling.

Let’s Face it: Writing is a PAIN. 

And unless you’re willing to sacrifice your authenticity to ChatGPT, that pain becomes chronic when writing to promote your own products.

Fortunately for you, some of us are born masochists who relish this pain. 

And while I like to think I have some greater purpose, my sole purpose right now is to relieve you of the pain, stress, and anguish that comes from having too much responsibility on your plate… 

And not enough time to sit, think, write, and produce potent copy and emails that crush industry averages while serving as the backbone of your business. 

So, if you want to free up your energy to focus on doing more of the tasks you love… 

Want a shit-hot email and SMS strategy that captures 35% + of your store's revenue… 

And want to work with someone who puts your brand first and obsesses over your success, then…

Why Email & SMS?

Personally, I love how many overlook email and see it as "outdated" because it presents an even greater opportunity to those who understand its value. 

The fact remains…

For the vast majority of e-comm brands, email is the cheapest, most reliable marketing tool for generating consistent revenue.

And yet, despite most brands pouring all resources into social, email outperforms it — converting at 4.29% vs. 1.81%. 

As you know, new customer acquisition is expensive. Email is cheap.

And while I don't for a second suggest ads aren't worth it, email marketing—when done right—will become an incredibly reliable revenue source for your business.

You own your email database. It is YOUR asset. Not Meta's, TikTok's, or any other social network.

There is NO better foundation for driving sales, building customer relationships, providing an exceptional customer experience, and increasing retention, referrals, and word of mouth than a sophisticated email and SMS strategy.

At The Copy Lab, the objective isn't to help you beat industry averages — it's to eclipse them.

Captivate with Seduction. Sell with Persuasion

Great copy is an art — a dance of seduction and persuasion. It is understanding consumer psychology — what it is exactly your customers want, and delivering it with flair.   

This is not about showing up in an inbox every other day with a countdown timer and yet another 20% discount, using fake scarcity and urgency. 

That’s neither influence nor persuasion — it’s the kind of behavior that kills brands. Speaking of which…

Boring Copy, Random Emails, and Shitty Design are NOT an Email Strategy.

At the heart of every memorable brand with a cult following are stories that captivate. Apple does it. Nike does it. WeWork did it. Patagonia does it.

If you wish to create longevity, showing up in an inbox is not enough — you must tell stories. 

Humor me…

I’m sure you’ve seen those awful emails from companies desperate for sales, ABUSING what little they know about Influence in an effort to get you to buy.

Sure, they might get some sales, but customers won’t return, leave a positive review, or recommend them.

Why?

Because there’s no passion, no connection, no story.

It’s all rinse-and-repeat copy lacking in style, substance, and originality. They simply read, “I don’t care about you — I just want your money!” 

Real Simple: A Sh*t Hot Email Strategy Consists of:

1. Copy that makes your customers fall in love with you,

2. Slick, clean design that showcases your products, and

3. Proper cadence so you remain top of mind.  

Sprinkle in some storytelling, and you’ve got yourself a highly valuable and potent asset. 

At The Copy Lab, every word is crafted intentionally— designed to turn leads into buyers, buyers into repeat buyers, and repeat buyers into adoring fans.

Let’s Talk Results

You might be asking what results you can expect…

The answer is it depends. The three most significant determining factors starting out will be:

  1. How healthy is your list?

  2. How many unique visitors does your store get each month?

  3. How big is your list?

List health is paramount. It's costing businesses a fortune, and they don't even realize it. Each unique visitor presents an opportunity to add to your list. And list size only matters if you have a healthy list.

After that, it becomes a game of percentages. We know the industry averages - the aim is to eclipse them.

For an idea of what that might look like, check out these case studies here and here — both of which highlight the power of email marketing with very realistic and achievable results.

Your automated flows set the foundation. They consist of roughly 30 emails triggered by different behaviors, generating sales 24/7, 365 days a year.

As you can see above, flows are extremely profitable. And the results continue to compound, month in, month out.

With the proper flows in place, you can expect to earn roughly 30% of your store's revenue through automation alone in just a few months.

Once the flows are in place, we can elevate your results further with high-impact campaigns that engage and convert.

Either way, the ROI for email is phenomenal.

But it's not easy...

Many will try to do this on their own, continue to put it off, or pass it to a team member who does’t have the required expertise — all of which are costly mistakes.

So Why Choose The Copy Lab?

Because to do this at a high level and generate the results you want and deserve, you have to be a nerd about it. 

When we work together, you get the best of both worlds — outsider input from a team player obsessed with results for a fraction of what it would cost in-house.

A team player who will bleed passion into the work and treat your business as if it's their own.

You’ve come this far. Don’t sit on it — to understand the potential of this work and exactly how I can help you, book a call right now. You will not regret it.