Musings on Life, Business, and the Creative Process.

The Holy Grail of Email Marketing: Why Automation is Everything.
Why email marketing automation is KEY to running a highly profitable e-commerce store.

Meet the Jacket That Sells Out Faster Than Oasis.
Paynter Jacket Co. has gathered a massive cult following. Let's look at how they did it.

Your Quick & Dirty Essential Guide to Winning BFCM Week.
A dirty guide to ensure you get the best possible results from BFCM.

Case Study: Email Revenue Soars 369% in Just Two Weeks (11X in 5 Months)
Are you leveraging the full potential of email for your e-commerce brand?

Enough with the Boring, Unoriginal, Soulless Copy.
Learn from a True Master of creativity...

Case Study: How The Copy Lab Helped Spinoza Triple Email Revenue in 30 Days.
Give us 30 days, and we'll transform your email into a highly profitable asset.

Can I have your number, please?
Is SMS key to unlocking significantly more revenue for your e-commerce business?


The Self-Help Trap: Have We Got Passion & Purpose All Wrong?
What do rubber mats, passion and purpose, and self-help have in common?