Your Quick & Dirty Essential Guide to Winning BFCM Week.
Black Friday online spending has increased from $1.9 billion in 2013 to $9.8 billion in 2023. However you feel about it, if you're in e-commerce, it has to be a TOP priority right now if you want to maximize results.
Here's a dirty little guide to help make sure you do just that:
Create new opt-ins for early access.
Come up with three exceptional offers to keep shoppers engaged:
One for early access
One for Black Friday
One for Cyber Monday
In addition, have a site-wide sale at a lower percentage discount to ensure your cash register is constantly ringing.
Create automated campaigns: Set up 5-6 emails for each offer, so all you have to do is turn them on, sit back, and watch the sales roll in. Zero Stress!
Send a plain text email from your CEO a week out to build HYPE and empathize: BFCM marketing, for most, is annoying as hell. Give your audience a heads-up and let them opt out until normal service resumes—they’ll thank you for it, and you’ll reduce unsubscribes.
They’ll also be more likely to stick around and see what you've got hidden up your sleeve. Pretty sure that qualifies as a WIN, WIN, WIN.
Clone your abandoned cart, and checkout flows: Turn off the old ones, edit the language, add more urgency, and tighten the timing to fit the event.
Do the same for your welcome flow, site, and browse abandonment: Clone and adjust accordingly.
Finally, after all the madness, send a heartfelt note (separate from your Post-Purchase) from the CEO, thanking your customers for being the legends that they are and making this your best BFCM yet!
Enjoy the festive season.
In total, you're looking at 20 emails MIMIMUM for a solid strategy. It's a lot of work, but it’s the most money you’ll make in a weekend all year. So the sooner you get it done, the sooner you can relax and enjoy the madness.
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